Sugar Editorial Picks
Oct 06, 2008 -
Rachel Bilson continued her Edie Rose For DKNY Jeans promotion tour in NYC over the weekend. While in Florida she went entirely androgynous and in the Big Apple she pulled in a touch of femininity with a colorful silk scarf. I love how she left it untied.
- 23 Comments
Sep 29, 2008 -
You've seen Rachel Bilson's Edie Rose for DKNY Jeans collection on the models and now you're seeing it on the designer. I have to say, I admire celebrity designers who actually wear their creations. Rachel promoted her new line over the weekend in Florida and decided to go the highly androgynous route in a black cropped blazer, menswear shirt with black tie from her collection, and a bowler hat.
- 37 Comments
Sep 17, 2008 -
In anticipation of the official in-store and online launch of Rachel Bilson's Edie Rose for DKNY line, DKNY launched a mini site showcasing the clothes and how you can mix and match them. As Rachel puts it, "The pieces are really wearable which I think is important because you can mix and match from the line." With a mod palette of black, white, and yellow, the clothes have a prissy downtown vibe.
- 14 Comments
Jul 17, 2008 -
Judgement time is around the corner and Rachel Bilson's pulling out all the stops to make her first venture as a celebrity designer a success. The Edie Rose for DKNY Jeans campaign will feature the star in her own designs.
"Our customer has a real emotional connection with Rachel, and she's always on the best-dressed lists, so it seemed like such a win-win for us.
- 10 Comments
Jul 10, 2008 -
As the Fall season rolls around, celebrity designers (coined by WWD as delebrities), will be judged. With stores constantly on the hunt for the hottest commodity, it comes as no surprise that Hollywood entertainers like LL Cool J, Avril Lavigne, and Rachel Bilson are eager to get a cut of the action. LL Cool J for Sears, Abbey Dawn for Kohl's by Avril Lavigne, and Rachel Bilson's Edie Rose for DKNY Jeans will soon hit stores.
- 6 Comments
Jun 04, 2008 -
It's about time pint-sized cutie Bilson shared some more information about her upcoming clothing line Edie Rose for DKNY Jeans. She revealed it will hit stores right in time for back-to-school season and admitted, "I know nothing about manufacturing, so it has been great to partner with DKNY Jeans. They seriously know what they are doing."
- 13 Comments
Mar 13, 2008 -
Last week it was Avril Lavigne, and this week it's Rachel Bilson joining the celebrity designer foray.
Rachel contacted DKNY Jeans to express an interest in working with them, and that's how her junior sportswear line, Edie Rose for DKNY Jeans, came about. The collection will include 15 pieces when it launches in September, including button-down tops, sweaters, jackets, tees, dresses, and dark wash jeans in a black, white, and yellow color palette.
- 32 Comments
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Feb 05, 2009 -
Following in the footsteps of Rachel Bilson's Edie Rose for DKNY Jeans collection will be actress/singer extraordinaire, Hilary Duff. The newest celebrity designer has teamed up with DKNY Jeans to create a trendy collection named Femme for DKNY.
“I love the idea that the collection reaches a lot of people and provides them with so many different options,” said Duff, left wearing her designs.
- 16 Comments
Mar 13, 2008 -
Everybody loves Rachel Bilson, I think we all imagine her to be exactly like her character Summer on the O.C. These days, she is equally famous for her amazing wardrobe and her acting capabilities and she is regularly amongst the best dressed. It's no surprise then that she is teaming up with DKNY to create a line of jeans.
- 11 Comments