Images from the first Emporio Armani women's underwear and Armani jeans campaigns featuring Megan Fox (who replaced Victoria Beckham as the face of both last October) have been released. Shot in Los Angeles by Mert Alas and Marcus Piggot, the photos will break in February fashion books and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. Giorgio Armani said of hiring Fox, "Megan is young and sexy and has a lot of spirt. Emporio Armani underwear and Armani jeans are all about a youthful attitude making her the perfect choice for the collections." Click through more images in the gallery below.
>> Yves Saint Laurent passed away last year at 71, Valentino Garavani retired two years ago at 75; but a number of their contemporaries, also in their seventies, are still going strong — with no outright successors named.
Giorgio Armani, who turned 75 in July, hinted in October that he was taking precautions, especially after his bout of hepatitis, and grooming a chosen few — but insiders don't expect names until the last minute. Armani, sole owner of his $2.4 billion company, is a special case, according to Roberto Jorio Fili, a former executive at Valentino, Roberto Cavalli, and Gianfranco Ferre:
He's not the classic designer who wants to stay in the creative part and delegates the rest to managers. Armani is the business. Not one person can replace him on their own, it would have to be several people and I think that's what he's probably thinking.
I always welcome Cate Blanchett's smashing style and serene smile. The actress attended a Giorgio Armani event in NYC clad in a royal Armani Privé one-shoulder dress with asymmetrical hemline. Purple satin pumps coordinate without being too matchy, while sparkly blue topaz earrings and a tennis bracelet add shine to her beautiful look.
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>> Spring 2010 may be a "safe" campaign season in the making, but not all designers are afraid to change things up. Word is up-and-coming photographer Josh Olins has breached the usually ad-shooting group of Inez van Lamsweerde and Vinoodh Matadin, Mario Testino, Mario Sorrenti, David Sims, Steven Meisel, and Steven Klein, nabbing the Spring 2010 Giorgio Armani campaign as his own. And it's rumored Juergen Teller won't just be exclusive to Marc Jacobs image-making this season: apparently he's helping Phoebe Philo curate the new Celine image by photographing newcomer Valerija Kelava and Carmen Kass for her first ads for the brand.
As for Stefano Pilati, it sounds like he's sticking to his winning supermodel-Inez and Vinoodh formula, going on six seasons strong. Natalia Vodianova, WWD reports, is said to be next up.
>> Giorgio Armani, who has historically been vague about his plans for a successor on both the creative and management side of his company, hinted earlier today that he is taking precautionary measures. "I'm already organizing staff who will continue my work. Of course I am not eternal, there comes a time when you must hand it over." In the past, he has talked about both selling the company and a bourse listing — no word on whether either is still being considered.
The 75-year-old designer, who is in Moscow for a succession of Armani promotional events — a cocktail party, a Fall 2009 Emporio Armani fashion show, and a Fall 2009 Giorgio Armani presentation — is coming off the recent announcement that he has eased his workload following a hepatitis scare. But today he was fit enough to joke with reporters about his appearance: "You see how I am, I don't look bad yet, do I?"
Right after it was revealed that Cristiano Ronaldo is taking over David Beckham's Emporio Armani underwear modeling contract, we get more exciting news: 23-year-old hottie Megan Fox — here, sitting front row at Giorgio Armani's Couture show — is set to be the new face, er body, for Emporio Armani Underwear and Armani Jeans. She's taking over from Victoria Beckham. But unlike David and Victoria, Cristiano and Megan won't be appearing together. Darn! Starting January, you can see Megan's billboards and print ads, which were shot by Mert Alas and Marcus Piggott in LA. Thoughts?
Giorgio Armani announced today that Megan Fox will succeed Victoria Beckham as the new face of Emporio Armani Underwear and Armani Jeans. Mert Alas and Marcus Piggott photographed Fox over the weekend in Los Angeles for both campaigns.
As previously reported, Cristiano Ronaldo, the Real Madrid soccer star, will be replacing David Beckham in the men's Emporio Armani Underwear and Armani Jeans campaigns. Unlike the Beckhams, Ronaldo and Fox will not appear in campaigns together. Both billboards and print ads will run worldwide in January. [WWD]
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