There are a number of big changes coming to New York Fashion Week for the Fall 2014 shows, all of them designed to make the whole experience run more smoothly for pretty much everyone involved.
This morning, IMG's event production arm, which runs Mercedes-Benz Fashion Week, announced that it will add to its current show spaces, offer a platform for designers who want to show their collections digitally, make it harder for people to crash shows, and even provide shuttle services between all of its various locations.
Why now? "It was becoming a zoo," said IMG executive Catherine Bennett in an interview with The Wall Street Journal. Bennett assures that the new changes, which are scheduled to be in place for the Fall 2014 shows, will make sure "all participants can maximize this key marketing moment during the first stop on the international fashion week calendar."