Along with her Bravehearts campaign, Taylor Swift partnered up with Keds on a very fitting shoe collaboration. The collection — which retails for $50 a pair — features 12 Champion sneaker styles reimagined. "The sneakers are really fun and easy to wear, and the designs reflect some of my favorite things," said Swift. Translation: the classic silhouette comes covered in a quirky sunglasses print; chevron patterns are tinged with mini guitars, paw prints, and flowers; and a stars-and-anchors motif provides a preppier slant. And if the shoes don't already speak for themselves, Swift sat down with stylist Zanna Roberts Rassi to talk all things collaboration, personal style evolution, and "dressing like a fairy." Keep reading for the best Swift style quotes, as well as a complete look at the Swift for Keds collection inside.
It's not the first — in fact, it's the third time! — Madewell's joined forces with Keds, giving us another limited-edition lineup of classic kicks to further our sneaker obsession. Think sweeter (not quite as sporty as the velcroed, high-top wedges making the rounds lately) with florals, polka dots, eyelet, and geometric diamonds among the five styles available. Born from the heritage brands' accessible, feminine aesthetics, they're sneakers that marry the old-school Keds vibe with a girlier feel, while the cool patterns make them an accessory with the potential to cheer up whole outfits — even your grayest Winter gear. Surely that makes them worth the $62-$75? Slip into your own pair right now; that's right, there's no waiting game till Spring — select styles are available now in stores and online with the rest rolling out next month. Click on for a glimpse of every style — and if you're in need of a little retail therapy, there's no time like the present to start shopping.
We knew it was coming months ago when we heard Taylor Swift inked a deal with Keds. Now, with a glimpse of Swift in the label's new Bravehearts campaign shot, we have confirmation of what we pretty much knew all along: Swift was born to play this part. In fact, it's easy to confuse this campaign snap for just another paparazzi shot of the star — from the polka-dot fit-and-flare to the red lip (and of course, the classic kicks), this is a signature Swift ensemble. But the brand's interest in Swift is more than skin deep. In seeking out a Keds girl, the label was looking for someone "optimistic, kind and bold, [who] views life with a very brave outlook," to complement the spirit of the Bravehearts campaign. To further that narrative, Swift is sharing her own bravest moment on the newly launched Bravehearts website — and asking you to do the same — in the hopes of inspiring girls to "live fearlessly and define their individual style." As far as aesthetics go, Keds and Swift may be a perfect match; but we want to know, is she a celeb you think embodies the Bravehearts spirit? Let us know in the comments!
Source: Photo courtesy of Keds
Keds is celebrating the 20th anniversary of Kate Spade New York with a capsule made in preppy-pep heaven. Gingham, polka dots, chevron, and nautical stripes adorn Keds's classic canvas sneaker silhouettes and come in snappy hues such as orange, blue, and bubblegum pink.
"There is a fun whimsical aspect to [Kate Spade] and it relates to Keds," explained Stephanie Brocoum, Keds VP of marketing. "[The shoes] are right in that sweet spot of everything feminine, fashionable, versatile." Ranging from $75 to $85, the collection will hit keds.com and Nordstrom.com, as well as Kate Spade New York and Nordstrom stores, in February. Peep them all here.
Here at Fab HQ, few things excite us more than designer collaborations and sneakers — so you can probably guess how we feel about the just-announced Keds for Kate Spade collection. Just in case, we'll elaborate. In honor of Kate Spade's 20th anniversary, Keds has crafted a peppy line of kicks with all the pops of color and sweet prints befitting of the Kate Spade New York label. If you're anything like us, you're probably hoping to snap up the collaboration ASAP (preferably in time for holiday gift-giving), but you'll have to wait it out till February to get your hands on these. The eight-piece collection, er, kicks off in February on Keds.com and in Kate Spade stores, as well as in Nordstrom stores and Nordstrom.com, with prices ranging from $75 to $85. So, while 2012's selection of cool-girl kicks set our sneaker obsession into motion, this line promises that our love of sporty footwear will continue well into the New Year. Note: if you're not the high-top-wearing type, these riffs on the Keds classics may be more your speed. Just click on for a sneak peek of all the styles to come — and mark your calendars.
Taylor Swift was spotted out and about in Sydney looking quintessentially preppy, only this time she added a sporty twist. The singer wore this black-and-white-striped Theory sweater ($255) with cropped Hudson jeans and red Keds sneakers ($35). She then added black Ray-Ban Wayfarers and the brown leather Beara Beara messenger she's been carrying around lately. Score Taylor's exact sweater and shoes now to rock a preppy-meets-sporty vibe this weekend. Then pair the sweater with wide-legged black trousers for a work-appropriate look during the week.
While promoting Breaking Dawn Part 2 in NYC, Kristen Stewart showed off her latest street style: a two-tone leather jacket by Belstaff and these Hudson cropped black tuxedo jeans ($198). The actress finished her casual-cool outfit with signature Keds sneakers and a basic black Joe's Jeans tank. Tuxedo jeans are all the rage right now, and we recommend investing in Kristen's exact pair because it's black on black and will go with everything in your wardrobe. Dress them down with sneakers like the actress did or dress them up with a pair of killer sandals or booties and a blazer. For an office-appropriate look, sport your tuxedo jeans with a silky white blouse and classic pumps.
Keds are often the finishing touch on Taylor Swift's many cute, classic looks, so it comes as no surprise that she's inked a three-year collaboration with the iconic sneaker company. Swift told WWD, "I've been a fan of Keds for years, because they have two of my favorite elements of great style — they're classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm."
She may have worn them as a little kid, but it's the way she wears them now that caught the company's eye. Taylor's style is classic and feminine with a healthy dose of prep, and the country pop star has been spotted numerous times wearing Keds. If Keds is a classic American sneaker brand, it doesn't get more classic American than Swift this Summer, spotted hanging out in Cape Cod with boyfriend Conor Kennedy. Keds brand president Rick Blackshaw said, "Taylor is a shining example of what can happen when you set your mind to something," and he continued to explain that the brand resonates with "bold, unique girls who are brave enough to be themselves." According to WWD, signing Taylor is part of the company's larger brand strategy to expand their women's line, including apparel. Might we see Taylor's influence in clothing, too — perhaps some of her sweet, feminine dresses?
The first sneaker to be unveiled from the collaboration is a limited-edition red champion style, which is no surprise considering the champion is the first sneaker Keds introduced in 1916 — my, my, such an old sneaker can feel so young — and Swift's latest album is titled Red.
If there's one thing the sneaker-obsessed can agree on, it's that there are some brands that defy fleeting trends and seasonality. To this point, there's no argument that Converse, Keds, PF Flyers, and Superga have stood the test of time without ever compromising a simple rubber-soled, canvas-top silhouette in the process. Perhaps, that's what makes these iconic brands — all synonymous with old-school laid-back style — a favorite for celebrities, sleek style setters, and everyone else you know. But as a devout sneaker classicist myself, I think the appeal of a high-top Chuck or a cherry red low-top Superga is deeply rooted in its history, its functionality, and its easy ability to evoke a nostalgic-meets-sporty vibe simultaneously.
Steeped in a rich Americana culture — save for Superga's Italian-bred beginnings — these household names have been around since the early 1900s. That is to say, it's entirely possible your grandparents were rocking the same kicks you are today. Maybe it's my memory of The Sandlot and the film's emphasis on PF Flyers — "guaranteed to make a kid run faster and jump higher." Maybe it's the fact that Keds can complete a plethora of looks, from girlie 1950s poodle skirts to Grease-inspired all-leather getups. Or maybe it's because when we think of Converse, we instantly are transported to the innocence of our playground days. Whatever it is that strikes a chord first, it's pretty evident that, like our striped t-shirt fixation, there's a real practicality that comes with wearing these classic sneakers. You can style them with something as casual as denim or as ladylike as a tea-length dress — either way, it's a no-fail look with an effortless feel.
File this under Summer clothing we can't wait to wear: the Keds Spring 2012 apparel collection is filled with peg-leg pants, colorblock knits, sporty tank dresses, and gauzy Swiss dot blouses — all with a slightly vintage, prepped-up spin. In other words, exactly the kinds of easygoing separates that make warm-weather weekend dressing a snap. Priced from $70 to $300, these supercute pieces are available now — but only at Opening Ceremony stores. See the entire lookbook here.