Proenza Schouler

fashion week

Runway Retrospective: Proenza Schouler

As we usher in a new season at Fashion Week we're continuing our look back.

As we usher in a new season at Fashion Week we're continuing our look back. Up next, a trip down memory lane with Jack and Lazaro of one of the most coveted cool-girl labels, Proenza Schouler.

Jack McCullough and Lazaro Hernandez have come a long way since presenting their senior thesis together at Parsons. Since their 2004 runway debut, Proenza Schouler has established itself as the downtown cool girl's go-to brand, designers of the iconic bustier, Target collaborators, and geniuses behind the irresistible PS1 bag. Now with three CFDA awards under their belt and an undeniable stronghold on chic tailoring and fashion-forward fabrics, the boys of Proenza Schouler have joined the ranks of the designing elite. Click through to see Proenza highlights over the years as we wait anxiously for what's to come for Fall '13.

POPSUGAR Fashion

Parties, Street Style, and Gladiator Boots: Here's Why We Love NYFW!

Today the countdown begins to New York Fashion Week, the dizzying time full of groundbreaking fashion, fun model moments, and, of course, gorgeous clothes!

Today the countdown begins to New York Fashion Week, the dizzying time full of groundbreaking fashion, fun model moments, and, of course, gorgeous clothes! So what are we most excited for come Thursday? Watch and see our editors, style director, and fashion host have a bicoastal conversation about why they can't wait for the week to start! On Marisa: BCBG Max Azria Top

Celebrity Style

The 60 Best Celebrity Looks From Fashion Week Spring 2013

Fashion Week — more specifically, Fashion Month — kicks off today in New York.

Fashion Week — more specifically, Fashion Month — kicks off today in New York. From there, it's on to London, then Milan, and then onto la grand finale in Paris. While we hit up our favorite collections and wait to witness some serious star-studded style, we want you to check out the famous front row (and beyond) of last season's best in show. Herein, find 60 of our favorite (read: most eye-catching) celebrity looks from Spring 2013. To start, Solange Knowles did right by mixing funky prints, Alexa Chung also fused patterns — polka-dots with leopard — for a sweet-cum-sassy pairing, and Kristen Stewart hit Paris in a bold Balenciaga getup, complete with printed pants and a yellow leather jacket. See the rest of our A-list picks right here, right this way.

Shopping

Small Victories: 14 Little Bags at the Top of Our Wish List

Serving as the happy medium between big satchels and small clutches, it's no wonder why we love little bags so much.

Serving as the happy medium between big satchels and small clutches, it's no wonder why we love little bags so much. These perfectly sized bags are ideal for those days when you don't have to lug around your laptop (or don't want to) or when you want to keep the load light on weekend shopping trips, concert excursions, and on a night out — you catch our drift. The bottom line: these little bags are packed with possibilities, despite their outward appearance, for you to wear now and straight into Spring. And while we value our roomy totes and carry-everything shoulder bags, it's time we downsized, the stylish way. Thus, we've handpicked the best of the bunch for you to shop. From this patent silver Proenza Schouler PS11 mini to Jason Wu's coloblocked crossbody, herein find the prettiest, most irresistible minibags on the market right now.

Prada

Psychedelic Hedonism: The Trippiest Fashion Videos of the Year

Fashion films often take the form of fawning moving portraits in which beautiful models languish on balmy beaches or in well-appointed mansions, but this year's best stand out for being much more than that.



Fashion films often take the form of fawning moving portraits in which beautiful models languish on balmy beaches or in well-appointed mansions, but this year's best stand out for being much more than that. Below, a countdown of the trippiest, most thought-provoking videos we saw in 2012.

5. Prada's Real Fantasies Spring 2012

It should have been clear early on that there was something in the water when this video, which juxtaposes new images against visuals from the '50s and '60s — the decades that inspired Prada's Spring 2012 collection — debuted in April.



4. Prabal Gurung's Spring 2012 Campaign Video

There are only two subjects in this video: an orchid and Candice Swanepoel. A quick pace is set by unrelenting jump cuts between the flower and Swanepoel's lovely face. The soundtrack of a drum mimicking the human heartbeat makes the video even more haunting.



3. Alexander McQueen's Fall 2012 Campaign Video

If David Sims's almost luridly neon Fall 2012 campaign for Alexander McQueen wasn't colorful enough, his video certainly is. It primarily features a loop of model Suvi Koponen taking the oversize visors from the collection off of her face, accented by dancing geometric neon shapes and clouds of pixelated pigment that explode all over the screen.



2. Prada's Real Fantasies Fall 2012

Attempts to explain what's happening in this video are probably best left to the people who created it. From the official description: "Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics."



1. Proenza Schouler's Desert Tide

Jack McCollough's sister Kate worked as the creative director for this film, which was created with the virtual world Second Life. Everything in it — from the models who levitate while doing a peculiar dance, to the purple dolphin that swims through sand — is CGI.

Link Time

Karl Lagerfeld's Apartment Woes, Condé's Unlikely Partnership, and Kate Moss's New Ads

Those stories and more in our daily news roundup.



Those stories and more in our daily news roundup.

  • Versace cast Kate Moss, Joan Smalls, and Daria Werbowy for its Spring 2013 campaign. [Modelinia]

  • Karl Lagerfeld has taken his New York apartment, at 50 Gramercy Park North, off the market for the fourth time since his first attempt at selling it last year. [Curbed]

  • LVMH boss Bernard Arnault's application for a Belgian passport might be declined because he doesn't meet the nation's citizenship requirements. [Vogue UK]

  • Jimmy Choo today unveiled plans to launch a second fragrance, called Flash, come Spring. [Fashion Etc]

  • Condé Nast's newest title, BeautyScoop, is a collaboration with mass retailer Walmart. [WWD]

  • How festive: Proenza Schouler's holiday card opens to reveal a photograph of two grinning monkeys. [Style.com]

  • Naomi Campbell's torn ligament hasn't dampened her social schedule. The supermodel dined with Steven Meisel and Carlyne Cerf de Dudzeele at New York's Beatrice Inn on Thursday and was also spotted talking with Calvin Klein, Vera Wang, and Donna Karan there. [Styleite]

  • School might be out for Winter break, but tourists who visit New York during the holidays can still learn a lot about the industry thanks to two of the city's ongoing exhibits. [Teen Vogue]

Photo courtesy of Versace.

Proenza Schouler

Homes of Their Own: Inside the Proenza Schouler Apartments

The New York City apartment Proenza Schouler's Jack McCollough put on the market this Fall sold fast, but don't worry — Lazaro Hernandez's place is still up for grabs.
Proenza Schouler's Hernandez and McCollough Apartment Photos

The New York City apartment Proenza Schouler's Jack McCollough put on the market this Fall sold fast, but don't worry — Lazaro Hernandez's place is still up for grabs.

Both designers listed their homes for sale on the same day in October, and McCollough's two-bedroom West Village duplex just sold for $1,895,000. But Hernandez recently reduced the asking price for his apartment — which takes up the parlor floor of a townhouse in Chelsea — from $985,000 down to $950,000.

Why both places didn't sell immediately is a mystery: McCollough's light-filled, two-floor apartment has a modern, clean-lined sleekness to it that's warmed up with natural elements like a wall of wood cabinetry in the living room and dark gray stone countertops in the kitchen. There's even a small terrace just steps away from the study.

Hernandez's home is furnished and appointed a little more traditionally: there's a brick fireplace in the living room, which features wooden shutters on its windows. The terrace here is slightly larger than at McCollough's place, and accommodates a table, chairs, and an outdoor sectional.

Speculation has the couple pooling their resources and moving in together, but until then, here's a glimpse of both homes here in the gallery.

Photos via Corcoran.

Celebrity Style

Kate Bosworth Swaps Her Boho Style For a Geometric Dress

Kate Bosworth is known for her bohemian aesthetic, but the retro-chic ensemble she sported at the Audi Holiday Party in Aspen is a far cry from florals and fringe.

Kate Bosworth is known for her bohemian aesthetic, but the retro-chic ensemble she sported at the Audi Holiday Party in Aspen is a far cry from florals and fringe. The actress worked a geometric-print Proenza Schouler dress — complete with structured shoulders, full-zip detailing, and a mock neck — with buckled Christian Louboutin ankle boots ($1,595) to create a minimalistic style with plenty of attitude. Mimic Kate's latest look with a geometric dress and her exact leather ankle boots for date night or swap her boots for these ladylike Tory Burch pumps ($225, originally $375) for a dash of holiday cheer.

Proenza Schouler

Proenza Schouler Pre-Fall 2013

For Proenza Schouler's Pre-Fall 2013 offering, Jack McCollough and Lazaro Hernandez applied a mix of inventive patterns and imagery to the shapes they've had success with in the past.
Proenza Schouler Pre-Fall 2013 | Pictures

For Proenza Schouler's Pre-Fall 2013 offering, Jack McCollough and Lazaro Hernandez applied a mix of inventive patterns and imagery to the shapes they've had success with in the past.

The blue and orange hues from photographs the designing duo took on a trip to Fiji ended up on a number of pieces, most notably a coat with an asymmetrical neckline. A painterly logo print got cut up for trousers cut on the bias and a belted shift with a carwash hem.

That these pieces are simpler in shape and implication than their runway counterparts — as most precollections are — may have to do with McCollough and Hernandez's new roles as retailers who want to sell product. But it could also very well be a sign that after a decade in the business, these two young men are growing up.