Shoshanna

I love it when designers have kids of their own because motherhood inspires them to create lil versions of their favorite pieces. The latest designer to join this bandwagon is Shoshanna Lonstein Gruss, the woman behind the Shoshanna label of swimwear and dresses for busty women. Gruss has teamed up with classic children's apparel store Best & Co. to launch a swimwear collection just in time for the 2009 resort season. With traditional nautical and Summer prints inspired by New England vacation destinations, the nine piece line for boys and girls is likely to catch the eyes of Gruss' adult fans.

High school friends Shoshanna Lonstein Gruss and Charlotte Ronson are taking their friendship to another level. The two designers are coming together to create a beachwear collection named Made With Love. “Charlotte sells my swim line in her store and I always thought it would be cute to do some of her prints on the swim,” said Shoshanna.The duo have designed colorful bikinis and coordinating cover-ups, like the floral printed halter bikini and matching tunic pictured. In addition to selling in Ronson's stores, the pieces will start at $31 wholesale for a bikini bottom to $100 for a towel, and will be found at high-end department stores and boutiques.

To see more suits from the collaboration, read more

Supergirl is getting a banging new look. In conjunction with Warner Bros., childhood friend designers Shoshanna Lonstein Gruss, Alice Roi, and Laura Poretzky, are teaming up to create a resort collection under the Supergirl brand. Roi, who's known for her edgy signature line; Lonstein Gruss, contemporary designer for Shoshanna; and Poretzky, owner and designer of Abaeté, will be fusing their talents together into one collection.

“When we were creating the line, we talked a lot about how we would wear it. We all worked to push each other into new directions, which helps us a lot when it comes to our own collections. Laura and I never thought we would be putting Alice’s metal studs on a dress, but mixing those things worked well in the end,” said Lonstein Gruss.

The 35-piece collection, showing at the MAGIC show in Las Vegas next month, will include dresses, tops, jeans, and jackets wholesaling between $23 to $193.

To see pieces from the Supergirl collection, read more

If you're like me and cringe at the idea of tan lines, I suggest you join the bandeau babe club. True, you can't frolic through the waves in one of these — if you must, I suggest getting one with a removable halter strap — but also true, this style suit is retro active. Many celebs have been favoring the cool strapless vibe of a bandeau, see Drew and her beau giggling in the waves. Drew, who is a member of the club, proves the bandeau to be bodacious.

Bauer-Griffin Online

New parents Jennifer Lopez and Marc Anthony left their little ones behind and enjoyed a romantic date at the Waverly Inn in NYC. Jennifer made sure we zoomed in on her toned, tan limbs by covering up on top and sporting a yellow mini dress and studded Mary Jane Loubs. Her postbaby bod is definitely smokin', but I'm thinking it will be a while until we see Jennifer in a body-con dress again. The white and gold accessories, and her ear-to-ear smile, are the perfect ending to this sunny story.

Source

I've been intrigued by this Shoshanna Ruched Empire Strapless Dress ($300, originally $374) for weeks . . . and now it's on sale! Don't you love when that happens?! In fact, all Spring frocks are currently 20 percent off at Chantal. There are endless amounts of colors and styles, so make room in your closet for these lovely Spring additions. Don't forget to enter "DRESSFEVER" upon checkout. This offer is good through Sunday, April 6.

Actress Lake Bell attended a party hosted by Eva Longoria looking understated but still radiant. She belted her paisley Shoshanna dress to show off her waist and gave the look a splash of color with a red clutch. I'm going to continue watching Lake . . . she has all the attributes for a style star!

Source

For a less in-your-face approach to the overarching artsy trend than straight up brush strokes, there are watercolor ways. Delicate, ethereal, but still crafty, pastel and vibrant hues have formed together to create beauties like Rachel Bilson's Zac Posen. I'm torn — I love the boldness of brush strokes but the mystique of watercolor ways. Guess I'll have to give both a go!

Source

If I had to guess, I'd say Mischa Barton's favorite decade is the '70s. The actress, who was shopping for magazines, went back to her roots in a strapless floral dress, denim vest, and yellow sandals. I guess her recent fashion faux pas was a momentary lapse in fashion judgment. I'm glad the old Mischa is back . . . let's hope she stays this way!

Pacific Coast News