Beyoncé Puts a Small, Asian-Owned Bag Brand on Everybody's Radar in This Electric Outfit

Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

After impressing us all with her fancy wedding guest outfit in Venice, Beyoncé traded in her crystal orb Marzook bag, which retails upwards of $2k, for a different kind of purse. This one, a hand-beaded mini tote in guava green, comes from NYC-based company Not Impressed. The small business was started by Ev Tao as a jewelry company in 2014, but after a trip to the bead market in her hometown Taipei, Taiwan, Tao shifted her focus to handbags, starting with the Tulipa silhouette. She and her mom handcraft every made-to-order item, so there is no overstock or waste involved in their process.

Beyoncé's choice, the Mini Lady, retails for $325 and also comes in silver, custard, and cornflower blue. Bey worked hers with a fresh lemon-yellow, double-breasted suit from The Attico, incredible Lorraine Schwartz jewelry, patent pumps, and a Burberry trench coat thrown over her shoulders. Though she might have been leaving Venice by taxi boat, the bag brand she just put on everybody's radar will certainly not slip our minds any time soon. Ahead, you can zoom in on the delicate piece, which also comes with a crossbody chain at time of purchase, then get familiar with Not Impressed and scope out the full site here.

Beyoncé Rocking Her Not Impressed Mini Lady Bag
Backgrid

Beyoncé Rocking Her Not Impressed Mini Lady Bag

Ev Tao Hand Beads Every Item From Home
Instagram | notimpressed.nyc

Ev Tao Hand Beads Every Item From Home