Louise Roe Put Her Bridesmaids in White — and She Doesn't Regret It at All

Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

Louise Roe doesn't regret one style move from her wedding day. "It sounds cheesy, but everything was perfect, and there's a whole long list of people to thank for that!" she told us when we chatted at the Pandora Jewelry table during the Billboard Women in Music Awards. One glimpse at her custom Atelier Pronovias gown, and it's easy to see why she was happy with the outcome. The high-neck silhouette (which took 800 hours to make), was created with fabric Louise first spotted at one of the fashion house's runway shows.

Louise's bridal look was lovely and classic, but her bridesmaids' outfits were completely unique. Louise asked her four best friends to choose white Self-Portrait dresses. (Yes, we said white.)

"I always had a really clear idea of how I wanted our wedding to look, and that included white or cream bridesmaid dresses. There's something so clean and chic about matching dresses, and texture was important to me too," she said.

But was she worried the shade would take away from her own gown? Nope. "I knew my dress was going to be very different," Louise told us. Read on for proof that Louise made the right choice for her bridesmaids — she tested out the designs herself! — and find out how Sex and the City played a part in the decision. Then, shop some of the exact Self-Portrait numbers if you like what you see.

Louise's Bridesmaids' Dresses Were Inspired by Sex and the City
Martha Stewart Weddings | Polly Alexandre Fine Photography

Louise's Bridesmaids' Dresses Were Inspired by Sex and the City

"I remember watching the episode of Sex and the City years ago when the girls were all bridesmaids in champagne cream silk dresses, matching fabric but different shapes — which makes sense, when you're talking about women with different tastes, heights, and body shapes! I wanted them to be able to choose what suited them best. I wouldn't have minded if a couple of them were in the same dress, but as it turned out, they all picked different silhouettes."

Louise Tested Out the Self-Portrait Dresses First
LouiseRoe.com | Emily Tong

Louise Tested Out the Self-Portrait Dresses First

She slipped into one of the designs her bridesmaids would eventually wear when she styled a "How to Wear White in the Spring" post for her own blog, Front Roe. Louise completed her own look with Aquazzura heels and a Topshop sun hat.