17 Stores With the Same '90s Vibe as Urban Outfitters

With Jéan was founded by best friends Sami Lorking-Tanner and Evangeline Titilas in 2017, with pieces being ethically manufactured in China. Lorking-Tanner and Titilas work to gather a team of artisan sewers that operate in happy and comfortable environments where strict deadlines and mass production is avoided. Products are also packaged and shipped to consumers in biodegradable packaging. The looks are absolutely trend-driven, but original and exciting in their unique details. Take the '90s-inspired Mirabel Dress ($249), for example, which also comes in lace and is equipped with functional zippers that affect the shape of the silhouette to the wearer's desire.

Worn by the likes of Hailey Bieber, Olivia Rodrigo, and Megan Fox, affordable label Edikted is a Gen-Z oriented online fashion brand that is heavily influenced by pop culture. Devoted to responsible production methods, inventory is limited and mostly created based on demand. It's no surprise that co-ords like this Satin Open Back Top ($22, originally $44) and Satin Back Slitted Low Rise Maxi Skirt ($42, originally $83) ended up being highly covetable by shoppers.

AFRM stands for an affirmation of one's self and one's style, according to the company website. The pages are stocked with size inclusive, edgy pieces that feature trendy details like cutouts and corseting. You can expect plenty of Y2K influence here. The Wylder Wide Leg Jeans ($108) are a solid base to any number of the mesh-tattoo-style tops.

Founded in 2014 by Lisa Bühler, Lisa Says Gah is a California-based label that's curated meticulously, highlighting independent brands and its own in-house label crafted from deadstock fabric. You can expect psychedelic-printed swimwear, splashy patterned pants and cardigans, and colorful '90s-inspired footwear. LSG even stocks home goods similar to UO, including this groovy Quilted Coaster Set ($68).

Being that Free People is part of URBN, a series of lifestyle brands that also features Urban Outfitters, the similarities should come as no surprise. Think of FP as UO's bohemian cousin, catering more toward '70s styles. The label, which is sold in over 1,400 specialty stores worldwide and also at department stores such as Nordstrom and Bloomingdale's, aims to lure in the romantic traveler in their mid-20s who is free and adventurous and equal parts sweet and tough. This Endless Summer All You Need Is Lace Midi ($128) pairs just as well with combat boots as it does with effortless sandals.

Cofounders and sisters Daniella Dionyssiou and Natalia Suesskow opened their Brisbane-based clothing line Vrg Grl in 2007, with most shoppers based in the US and Australia. Seventy-five percent of customers are in their 20s, with tops being a particularly popular category — specifically, the button-ups and corsets. Take this Take It All Knit Stripe Top ($20, originally $65), for example, which comes complete with a matching cami ($15, originally $49).

Pull&Bear is known as Zara's little-sister brand, but it definitely has more of a youthful appeal that feels reminiscent of UO. The merchandise consists of tie-dye, graphic tees, and denim. Nothing here is over $100, and a lot of the great staples are even under $50. Accessories round out the collection, including this Pack of 3 Earrings With Suns ($18), which we wouldn't be surprised to find at Urban.

Wray, which we love for its size inclusivity, was founded as a fine arts–inspired clothing line in 2015 by Wray Serna, who worked for Issey Miyake and Rachel Comey before starting her own brand. Every garment is created ethically at fair-trade operations in India, Hong Kong, Shanghai, and Peru, and you can find plenty of co-ord sets, breezy dresses, and swimwear with trendy details such as smocking and cutouts. Like UO, Wray does stock a few home goods and even some accessories, like this wear-anywhere Aqua Check Scrunchie ($15).

Unif is a family-owned and operated clothing site based out of LA that stocks plenty of '90s pieces you might expect to find on Olivia Rodrigo. Aside from popular items like platform brogues, baby-doll dresses, and printed pinafores, you'll find classic "Clueless" staples like this Witz Skirt ($78).

I Dream For You aims to churn out timeless pieces inspired by fashion from the '70s to the 2000s. While the inventory is not huge — think mostly neutral button-downs, skirts, and silk dresses — it is refined and offers that carefree, slightly romantic aesthetic that Urban Outfitters is famous for. Many pieces are gender neutral, like this Silk Shirt ($269) that you can style with everything from denim to printed trousers. You can really build an entire wardrobe from pieces like these alone.

While Parisian label Rouje started off as a brand famous for its printed wrap dresses popularized by Selena Gomez, today, founder Jeanne Damas's collections speak to women muses who are empowered. Founded in 2016, Damas has shared her mood boards for the collections that have expanded to denim, beachwear, lingerie, and knitwear. This Aurelio Sweater in Uni Rose ($150) pairs effortlessly with the Madeleine Jeans ($180), available in a range of colors.

If you mostly shop Urban Outfitters for vintage-inspired tees or slogan hoodies, you should check out Mayfair. Started by CEO Sam Abrahart in 2017, the brand was inspired by her journey in mental health to create an uplifting and mood-boosting fashion brand. Bestsellers include the ever-popular Empathy Crewneck ($98), worn by Jennifer Lopez, as well as other full sweat sets with kitschy graphics and sweet sayings.

For Love & Lemons is known for its delicate, frilly lingerie sets crafted by lifelong friends Laura Hall and Gillian Rose Kern. Today, collections include swimwear, popular '90s trends like crop tops and silk slips, and versatile knitwear, such as the Mona Midi Skirt ($108, originally $144) that comes in fuzzy faux mohair with an eye-catching, curve-defining tie affixed to the waist.

Daze Dayz is an international resort and swimwear brand that captures the same inimitable retro-meets-adventurous feel of UO. Started by surfer and fashion designer Haeyoung You out of Sydney in 2012, the brand is constantly striving to learn more about sustainable practices it can adapt and has created its own recycled fabric called "regen," used for all swimwear. The Apri Knit Cardi ($128) and Apri Knit Skirt ($128) have the perfect throw-on-and-go vibe.

Every item from London-based label Damson Madder is made using organic cotton or recycled and repurposed fabrics, and the collections are infused with retro prints and bold, poppy graphics similar to those you'd see on the UO site. The label is continuing its foray into menswear and vows to be upfront about sustainability, using a deadstock logo that confirms your piece was made from fabric that would have otherwise ended up in a landfill. Damson Madder's denim laundry is also committed to using just 20 to 35 liters of water to make each pair of jeans, whereas typical production requires 100. Style the Clo Fruit Shirt ($61) with the matching Clo Fruit Trousers ($67).

Consciously is a curated marketplace that stocks only sustainable pieces by brands that have been evaluated by the team using criteria that narrow down its labels into buckets: fair trade, vegan, handwork, transparent, womxn-owned, BIPOC-owned, small batch, and eco-friendly. But all the clothing on the site can also be considered trend driven and retro, while also undoubtedly easy to wear. Style this Soluna Collective Button-Scoop Top ($83, originally $118) with the matching Wide Leg Waffle Pants ($111, originally $158) and complete with a pair of platform loafers for ultimate '90s appeal.

Cider develops its pieces building on certain references or aesthetics seeing a notable resurgence on social media. The brand chalks up its affordable price point to a "smart-fashion" tactic, which uses tech to analyze data and evaluate how many pieces will sell in real time, so the production team is not creating unsold stock that the brand will have to account for financially. Sourcing influence from movies, moods, and occasion edits, the site also offers fun, colorful accessories. Shop the Button Down Corset Shirt Dress ($24) for a casual take on Regencycore, and wear it with platform boots or a slingback heel on a night out.