Bras

Sex

French Study Finds Bras Lead to Saggy Boobs

Time to burn your bras?


Time to burn your bras? A 15-year study out of France has found bras do not help with back pain and can even lead to saggy breasts over time. "Bras are a false necessity," says researcher Jean-Denis Rouillon, who monitored the breasts of 330 women over 15 years and found little support for the assumed benefits of a bra. The findings suggest that bras prevent natural growth of breast tissue and in a way make our breasts lazy. When the women in the study ditched their bras, they gained a 7-mm lift each year on average. Do these findings intrigue you?

2011 Summer

10 Pretty, Summer-Perfect Bras

When it comes to shopping for bras, we're from the school of thought that says, "If you've got it, flaunt it."
Pretty Bras For Summer

When it comes to shopping for bras, we're from the school of thought that says, "If you've got it, flaunt it." One of our favorite Summer styles is a pretty, colorful bra worn under a loose, low-cut tank or slouchy dress. Though not the most appropriate office ensemble, it can be a fresh, sexy weekend or nighttime look. From dainty and delicate to bright and bold, we've rounded up 10 beautiful underthings that are way too pretty not to show off. Click through to see and shop each one.

Shopping

Cake Lingerie Heats Things Up With Tech Advanced Maternity Bras

We all may not have Victoria's Secret model bodies before (or after) our babies, but pregnancy does give us some awesome lingerie model assets.

We all may not have Victoria's Secret model bodies before (or after) our babies, but pregnancy does give us some awesome lingerie model assets. A growing bustline is often the first one, but it deserves more than just a bump up in cup size.

Cake Lingerie is introducing MyBust Technology based on the premise that mamas wearing B-D cups need different support, but the same sexiness as those with E-G cup sizes. The Birthday Cake collection ($55 to $70), which includes the purple and black Turkish Delight and the violet silk Velvet Delight, are constructed in a plunge style for the smaller sizes and balcony style for larger ones to provide the proper shape and support women need. All cake bras feature drop-down panels for breastfeeding to use once lil ones arrive – though with the lingerie's Agent Provocateur-style, nursing may be the last thing from a mama's mind when she wears these sexy pieces.

Holiday

17 Sultry Gift Ideas For When You're In a Lingerie State of Mind

>> There's no excuse like the holidays to dress up — even if it's just in the bedroom.  For the naughty and nice, we have an array of sultry lingerie from Agent Provocateur, Kiki de Montparnasse, and Victoria's Secret that will surely inspire.
Sexy Lingerie Gift Ideas For the Holidays

>> There's no excuse like the holidays to dress up — even if it's just in the bedroom.  For the naughty and nice, we have an array of sultry lingerie from Agent Provocateur, Kiki de Montparnasse, and Victoria's Secret that will surely inspire.

Shopping

Lula Lu's Got Love For the Little Ones

Lula Lu makes it their mission to find pretty, perfect-fit bras for the small-busted among us, so that you don't have to.

Lula Lu makes it their mission to find pretty, perfect-fit bras for the small-busted among us, so that you don't have to. Forget hunting around stocked department store shelves or trolling online for a petite-fit coverage, we're talking AAA, AA, and A cup sizes. Lula Lu's entire site is devoted to the small-chested, and each piece is thoroughly tested for quality and fit, so you don't have to worry about that either.

Celebrity

Adriana Lima Debuts New Victoria's Secret Bombshell Bra on the Streets of NYC!

What did New Yorkers have as a morning treat today?
Pictures of Adriana Lima Wearing Victoria's Secret Bombshell Bra in NYC

What did New Yorkers have as a morning treat today? Adriana Lima . . . in her bra! The brand-new sparkly Victoria's Secret Bombshell fantasy bra, that is. The supermodel woke up bright and early, dressed up in an old Hollywood-inspired look, and showed off her goods in front of the SoHo store. A vintage car drove her around as she waved and blew kisses at passersby. Enter for more.

News

Wear an Emergency Bra For Your Next Disaster

Honestly, I'd ridicule this bra if it didn't have one (actually, two) giant cup-size merit: it doubles as a gas mask.

Honestly, I'd ridicule this bra if it didn't have one (actually, two) giant cup-size merit: it doubles as a gas mask. Dr. Elena Bodar, who won an award for designing it last year, began her career studying the Chernobyl nuclear disaster and knows if masks were readily available it would have been less of a disaster. Now she's bringing her invention to the buying public for $29.95. The only problem I see? Unless you own all eBras, you'll have to decide which days you're most likely to face disaster. It's like wearing clean underwear in case you get hit by a car times 100.

Love It or Hate It

Fashion Confusion! — Marlies Dekkers Cartland Bra

Every now and again, we bump into pieces that leave us dazed and confused.
Marlies Dekkers at ShopStyle

Every now and again, we bump into pieces that leave us dazed and confused. This Marlies Dekkers Cartland Bra ($175) is one of them. Here's how it's described: "Take layering to a whole new level with a strappy bra designed to be shown off just a bit." Why, oh why, would anyone want to wear, and show off, a bra that has way more straps than necessary? Two simple straps are just enough for me. Am I the only one scratching my head or are you confused, too?

News

Do You Wish You Had a Different Bra Size?

It's hard to guess the desired bra size du jour.

It's hard to guess the desired bra size du jour. Fewer women are getting boob jobs, but Christina Hendricks's ample assets grab headlines. Earlier this year, fashion spectators reassured bustier women that boobs are back, but then today's New York Times style section has a piece in defense of the A-cup. Which set of women is the underdog here, the flat or the filled out?

"It is commonly assumed that small-chested women feel that nature’s lottery has left them coming up short," the NYT piece argues. But lingerie shop owners report that in fact, less-endowed women don't want padded or push-up bras.

Each bust size has its perks. Larger breasts might give you plenty of cleavage-display options, while smaller ones give you the chance to go braless. Are you happy with what you have, or are you lusting over another size?