>> After producing last Summer's runaway favorite — the Houlihan skinny cargo pant — J Brand has an even bigger hit on its hands this year: the colored jean. Over 100,000 pairs of the brand's brightly-hued skinny jeans have been sold since March, according to J Brand founder Jeff Rudes, already outpacing the Houlihan.
Rudes says he was feeling color earlier this year, but after he saw a fuchsia Jil Sander men's suit on display at Jeffrey in early February, he ordered his team to speed up production, Cathy Horyn reports. “Most people don’t get that we’re interpreting fashion through a jean, including our competitors,” Rudes explained.
Rudes is banking on the continued popularity of the super-brights, with a spread of neon jeans done in collaboration with known neon-afficionado Christopher Kane set to be introduced this October, retailing at $250.
Shop the Look: Colored jeans from J Brand, Current/Elliott, and more, below.
