Lubov Azria

fashion week

One of a Kind: Lubov Azria— Backstage and Up Close at the BCBG Runway Show

It's finally here, the Fall 2013 BCBG runway show!

It's finally here, the Fall 2013 BCBG runway show! Lubov Azria and her team have been prepping for the 10-minute catwalk presentation for the past nine months. All of that hard work and dedication comes down to this moment, and our winner was on hand to catch all of the action. Onyinye got behind-the-scenes action backstage just before the big show, where she got a few last words with Lubov. Watch as our winner embarks on her first trip to the tents at New York Fashion Week!

fashion week

One of a Kind: Take a Tour of BCBG Headquarters Days Before NYFW

In the second installment of One of a Kind, the BCBG team is quickly putting together Onyinye's custom BCBG Max Azria jacket — but what our winner doesn't know is that she's going to get to attend BCBG's Fall 2013 runway show at New York Fashion Week!

In the second installment of One of a Kind, the BCBG team is quickly putting together Onyinye's custom BCBG Max Azria jacket — but what our winner doesn't know is that she's going to get to attend BCBG's Fall 2013 runway show at New York Fashion Week! Before she hears the good news, Onyinye and Allison take a tour of BCBG's official headquarters, where the design team is perfecting the Fall collection and models are being casted for the runway. It's just days until the big show, and One of a Kind is catching all the last-minute preparation with Lubov Azria herself.

fashion week

One of a Kind: Lubov Azria — Meet Our Winner and Watch Her Love of Fashion Unfold!

We are so excited to introduce you to our first-ever One of a Kind winner, Onyinye!

We are so excited to introduce you to our first-ever One of a Kind winner, Onyinye! Our winner traveled from Queens to the heart of NYC to get an insider look into one of her all-time-favorite fashion brands, BCBG Max Azria. Watch the beginning of Onyinye's journey, where she sits down with BCBG Creative Director Lubov Azria, chats with BCBG's lead stylist Christian, and learns that she is getting a custom, one-of-a-kind item created just for her from the iconic fashion house. There is so much to Onyinye's story, but you'll have to watch on to hear it! And make sure to come back here for the next two episodes to watch Onyinye's fashion dream unfold. On Allison McNamara: Zara dress.

fashion week

BCBG Max Azria's Lubov Azria on How to Get Your Winter Layers Right

Fashion reporter Allison McNamara went backstage before BCBG's Fall 2013 show to catch up with Lubov and Max Azria.

Fashion reporter Allison McNamara went backstage before BCBG's Fall 2013 show to catch up with Lubov and Max Azria. When it came to the season's design inspiration, Lubov revealed that a trip to Istanbul and the works of graffiti artist Phil Frost were largely at play. Find out what Max had to say about his own inspiration, Fall's color palette, and the trick to getting your Winter layers just right — all this when you press "play."

Lubov Azria

Enter For a Chance to Be Styled by BCBGMAXAZRIA's Lubov Azria!

POPSUGAR is excited to announce the launch of a brand-new series dedicated to those who live for fashion!

POPSUGAR is excited to announce the launch of a brand-new series dedicated to those who live for fashion! One of a Kind gives a lucky reader the chance to meet — and be styled by — BCBGMAXAZRIA's Creative Director Lubov Azria. Lubov's dressed everyone from Blake Lively to Miranda Kerr to Lauren Conrad in the brand's iconic chic silhouette, and now she wants to style you! POPSUGAR and Diet Dr Pepper are giving away a trip to NYC, where you'll get one-on-one fashion advice from Lubov and come away with a one-of-a-kind look courtesy of Lubov herself. Entering is simple; click here and tell us about your style and why it's "one of a kind" — good luck!


Fashion Flash

Lubov Azria Wants to Dress Vanessa Paradis, Is "Glad She Dumped Johnny Depp"

We caught up with designer Lubov Azria backstage at the Hervé Léger Spring 2013 runway show.

We caught up with designer Lubov Azria backstage at the Hervé Léger Spring 2013 runway show. She told us all about the Hervé Léger design process and finding new ways to put a spin on the classic bandage dress, and she also shared her inspiration for Spring '13: a book on the heritage quilts of a small town in Alabama called Quilts of Gee's Bend. Lubov also revealed which celebrity she'd most love to see wearing the brand, as well as her tips on wiggling into one of the bandage dresses yourself! It's all in today's Fab Flash. Hair by Justin Woods from Kérastase and Makeup by Angelica Perri

BCBG Max Azria

BCBG Max Azria Resort 2013

Jet-setting escapes along the Tuscan coast — and in particular, those captured by the likes of Juergen Teller and Slim Aarons in the photo tome Hotel Il Pellicano — were the starting point for Lubov and Max Azria's transportive Resort 2013 collection.
BCBG Max Azria Resort 2013

Jet-setting escapes along the Tuscan coast — and in particular, those captured by the likes of Juergen Teller and Slim Aarons in the photo tome Hotel Il Pellicano — were the starting point for Lubov and Max Azria's transportive Resort 2013 collection. The result is a vacationer's dream wardrobe: superbreezy, bright, and full of pieces that will go from poolside to town with ease. Dresses, caftans, pants, and shorts are cut in easy, fluid fabrics, and for those who like a little adventure, nearly everything comes adorned with exotic prints, intricate lace, and ethnic-inspired embroidery.

Fashion Flash

How Rachel Zoe Made Hervé Léger's Bandage Dress Famous

Hervé Léger reinvents the bandage dress each season, and for Fall, Lubov Azria looked to equestrians for inspiration.

Hervé Léger reinvents the bandage dress each season, and for Fall, Lubov Azria looked to equestrians for inspiration. We caught up with the designer backstage, where she told us how Rachel Zoe helped ignite Hollywood's obsession with Hervé Léger's signature bandage dress. But designing isn't Lubov's only talent; we found out a few tricks she's hiding up her sleeve. Watch our entire interview now, and check out the full runway here. On Allison McNamara: American Apparel top. Hair and Makeup courtesy of Kérastase.

fashion week

Hervé Léger by Max Azria Fall 2012

>> The leather harnesses that made an occasional appearance in the Hervé Léger Pre-Fall collection were out in full force for Fall 2012.
Herve Leger by Max Azria Runway 2012 Fall

>> The leather harnesses that made an occasional appearance in the Hervé Léger Pre-Fall collection were out in full force for Fall 2012. They came in nearly every incarnation — brown, black, metallic, corset-like, or full-torso — and adorned nearly every look. They added an element of toughness to the line's ubiquitous bandage dresses, which, this season, came patterned in geometric panels, emblazoned with crystals, or spliced with intricate prints. Also adding toughness: strict leather vests, jet-black fur, and laser-cut fabrics.

New York Fashion Week

Sneak Peek — See BCBG's Fall 2012 Beauty Before It Hits The Runway

>> For BCBG this season, it's all about the eyes — and we've got the first look.



>> For BCBG this season, it's all about the eyes — and we've got the first look. We went behind the scenes at the label's Fall 2012 preshow test to get the inside scoop on what we can expect beauty-wise — and otherwise — at this week's show. "Because of the clothing — very fluid, with colorblock, fur, and a bit of '40s — and in order not make everything look retro, we have to keep the look very simple," Maybelline's global makeup artist, Charlotte Willer, who directed this season's concept, explained. "It's about beautiful skin; a soft, dewy look. Then, it's a lightly filled-in eyebrow, a simple smudge of eyeliner on the top eyelid, and a little bit of brown-gray shadow smudged on top of that. Then lip balm, and that's it."

Get a closer look at the BCBG preshow process — and see Willer work her makeup magic — below, in this behind-the-scenes video. Watch closely for cameo appearances by Max and Lubov Azria, the Bumble & Bumble hair team, and as an added bonus, a quick little peek at the Fall 2012 runway shoes.
Photo and video courtesy of Thomas Beckner