In the words of co-founder Pamela Skaist-Levy, it was a "no-brainer" for Juicy Couture to get into the innerwear market.
Launching this month in over 400 stores worldwide will be a whimsical collection of robes, pajamas, sleep tops, and undies available in graphic prints and luxurious fabrics. "We wanted to design a collection of buttery-soft, cozy, amazing things to sleep in and hang out in — totally Juicy" said co-founder and creative director of Juicy Couture, Gela Nash-Taylor.
The innerwear collection will retail from $14 for a pair of panties to $125 for robes. The 12 year-old company has also expressed interest in creating a bra collection in the near future.
To see more from Juicy Couture's innerwear collection, read more