It's officially official: Lady Gaga is the new face of Versace! After Mert Alas (part of the photographic duo who shot Gaga's campaign) posted the first campaign image on Instagram Saturday, the Italian fashion house followed suit and plastered the image across its social networks. And as they say, when it rains, it pours. A mere 24 hours later, a second image from the campaign was released while Lady Gaga appeared as the embodiment of the campaign on the American Music Awards red carpet.
Turns out hairstylist Oribe Canales, who last week let it slip that Kate Moss will appear on an upcoming cover of Playboy, isn't the only world-class artist involved with the production of the much talked-about shoot.
According to Page Six, noted fashion photographers Mert Alas and Marcus Piggott shot the cover, and Moss herself has reportedly commissioned artist Chuck Close to create a work of art based on the resulting photographs.
None of the people who are said to be involved with the cover — other than Canales — have offered hard-and-fast confirmation on it, and a Playboy representative said in a statement that the magazine had no comment "one way or the other."
The cover, rumors of which began circulating this March, would coincide with Playboy's 60th anniversary and with Moss's 40th birthday — making it a big milestone for both the model and the magazine.
According to Now This News, Moss will appear on the 60th anniversary cover of the magazine, set to be released in January 2014. But even though the cover is months away from hitting the newsstand, a leaked internal memo says Moss will pose for the cover — which will be photographed by Mert Alas and Marcus Piggott and styled by Alex White — in London this week.
Britain's Advertising Standards Authority has banned an ad for Dior's Diorshow New Look mascara after receiving a single complaint, reportedly from L'Oreal UK, that the ad exaggerated what the mascara can do.
The image, which stars Natalie Portman and was shot by Mert Alas and Marcus Piggott, was originally intended to advertise a lipstick, but Dior told the ASA that it was later changed to a mascara ad. The photo was then digitally altered to "separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes, for a more stylized, uniform and tidy effect." Dior also said Portman wasn't wearing any false lashes in the ad, and that it "did not consider that the post-production techniques went beyond the likely consumer expectations of what was achievable using the product."
Nevertheless, the ASA has ruled that the ad can no longer appear in its current form. Dior has agreed to "amend or withdraw" the ad instead of going through a formal investigation about how it altered the image.
This ban comes on the heels of other beauty ads that were shut down for their altered imagery. Earlier this year, the ASA told L'Oreal to stop circulating an ad for its Revitalift Repair 10 starring Rachel Weisz because it "misleadingly exaggerated" the face cream's effects. In 2011, it banned a Lancome ad featuring Julia Roberts and a Maybelline ad starring Christy Turlington because they were "not representative of the results the products could achieve."
Note: In an interesting twist, the original stories concerning this ad on both The Daily Telegraph and Vogue UK appear to have been taken down. The biggest difference in this case and previously banned ads is that the others resulted from consumer complaints, not reports filed by competitors. Both news outlets alleged that L'Oreal complained about Dior's ad. Might that have something to do with why mum's the word now?
If you can peel your eyes away from the stunning cover — a Mert Alas and Marcus Piggott-lensed portrait of Lady Gaga wearing a gown by Marc Jacobs — there are 916 pages of fashion to behold in Vogue's September 2012 issue.
The issue marks Lady Gaga's second appearance on the cover (she also covered the March 2011 issue) and Vogue's 120th anniversary. It's also the biggest issue in the magazine's history, exceeding the previous record of 840 pages set in September 2007.
The issue will be on newsstands on Aug. 14, and promises a profile on Chelsea Clinton, a story that frames hair as the new makeup, and a look back at the last 120 years of Vogue's history. For now, a look at Gaga's cover — and the magazine's very first cover from 1892 — here in the gallery.
Photo courtesy of Vogue.
Those stories and more in our daily news roundup.
- According to Milan Fashion Week schedulers, Gucci will open the Spring 2013 shows in that city on Sept. 19. Giorgio Armani, who normally closes the week, will instead show midway through on Sept. 23, prompting some to believe that he has different plans for the end of the week. [The Cut]
- Amber Valletta stars in Pucci's very first ad campaign, photographed by Mert Alas and Marcus Piggot. [Design Scene]
- For the first time in five seasons, Oscar de la Renta's ad campaign doesn't involve Karlie Kloss. Instead, the brand's Fall 2012 ads feature Candice Swanepoel and Katryn Kruger. [Fashion Gone Rogue]
- Issey Miyake will release a fragrance called Pleats Please. It will hit Austria next month, but it won't hit the United States until 2013. [WWD]
- What's Michael Kors's favorite escape? The beach. "If I could, I'd burn every shoe I own." But will he drink beer on the beach? "Sure! I’m American — why not?" [Daily Front Row]
Above: The finale of Gucci's Fall 2012 show.
Check out these stories and more in our daily news roundup.
- According to anonymous sources, Vogue has already shot Lady Gaga for the cover of its all-important September issue, just in time to tout the release of her first fragrance. Mert Alas and Marcus Piggott have reportedly already photographed the singer. She last covered the magazine in March 2011. [WWD]
- The Simone Handbag Museum is set to open in Seoul, Korea, come July. Among the 300 examples of bags that will be on display are an English silk satin sweetmeats bag that dates back to 1580 and a gold-covered drawstring bag from Boucheron made around 1880. [T Magazine]
- Azzedine Alaia is said to be interested in opening his own boutique at 5 Rue de Marignan in Paris, not far from Christian Louboutin, Prada, and Nina Ricci outposts. Alaia currently only sells his clothing through retailers like Barneys and Net-a-Porter. A representative for the brand declined to comment on the rumor. [Fashion Etc.]
- Rosie Huntington-Whiteley, whose stints as an actress and underwear designer have kept her from walking runways of late, returned to the catwalk Monday to kick off Sao Paolo Fashion Week. Huntington-Whiteley modeled two looks during the Animale show. [Modelinia]
>> In a month or so, Versace's H&M collection will hit stores. We've gotten a glimpse of the goods, which will be paraded in full on Nov. 8 during a runway show in New York. Now, the campaign has started popping up, featuring Versace favorites Daphne Groeneveld, Abbey Lee Kershaw, Lindsey Wixson, and Sasha Pivovarova — all blonde — styled by Joe McKenna and photographed by Mert Alas and Marcus Piggott.
>> LOVE's sixth edition boasts more covers than ever before: models Kristen McMenamy, Daphne Groeneveld, Nyasha Matonhodze, Lara Stone, Mariacarla Boscono, plus the young, 14-and-under starlets Hailee Steinfeld, Elle Fanning, and Chloe Moretz, "their faces free of makeup and streaked with tears," as alternatively styled by Grand, Panos Yiapanis, or Arianne Phillips. All eight were photographed by Mert Alas and Marcus Piggott.