Max Azria

Diane Von Furstenberg

For Fall 2009, Designers Hemming Their Gown Production

>> Besides the obvious runway trends that have emerged — cut-outs, metallics, thigh-high boots, emphasized shoulders — we're seeing something else: designers are sending out a substantially less gowns down the runway.  Now we're talking designers who dabble with gowns, not whose livelihoods depend on the red carpet — see Monique Lhuillier, Badgley Mischka, and their ilk — but Rodarte, who usually end their collections with a trio of three gowns, chose to bypass that segment for Fall 2009, sticking to minidress silhouettes all the way through.Max Azria, who usually does at least three full-length dresses for Herve Leger, didn't have one hem below knee-length for the Fall 2009 collection.

>> Besides the obvious runway trends that have emerged — cut-outs, metallics, thigh-high boots, emphasized shoulders — we're seeing something else: designers are sending out a substantially less gowns down the runway.  Now we're talking designers who dabble with gowns, not whose livelihoods depend on the red carpet — see Monique Lhuillier, Badgley Mischka, and their ilk — but Rodarte, who usually end their collections with a trio of three gowns, chose to bypass that segment for Fall 2009, sticking to minidress silhouettes all the way through.

Max Azria, who usually does at least three full-length dresses for Herve Leger, didn't have one hem below knee-length for the Fall 2009 collection. Diane von Furstenberg, who showed four floor-sweeping frocks for Spring 2009 and five for Fall 2008, had one singular gown — the last look — for Fall 2009.  Erin Fetherston, known for her proclivity for long, flowy dresses, had at least seven last season; for Fall 2009, there was one.  Matthew Williamson produced seven gowns for Spring 2009 and four for Fall 2008; this season, he went down to three.  Narciso Rodriguez didn't do any for Fall 2009; the list goes on.

So is it because we're maxed out on maxi dresses?  Because a long dress takes more fabric and therefore is more expensive to produce?  Because separates will likely sell better?  Because gowns just look too extravagant in these pinching times?  Whatever it is, we could be seeing a lot more cocktail-length dresses on the red carpet if this keeps up; that or, the gowns will all have to be custom.
*image: source

Herve Leger

Herve Leger Fall 2009: Full of Model Falls

>> It was no Prada Spring 2009, but this evening Herve Leger proved to be quite the war zone for walking models.  Supposedly, two or three fell, and a number more slipped — the crowd clapped each time one got up, and Max Azria, who blamed the slippery wood runway, says he didn't care about the falls.  Among the casualties, two promising new faces — 15-year-old Polish model Monica "Jac" Jagaciak, who Models.com just named among their top 10 Fall 2009 newcomers, and 17-year-old German model Karolin Wolter, who Style.com just noted as one to watch.      *image: source
Herve Leger Fall 2009: Full of Model Falls

>> It was no Prada Spring 2009, but this evening Herve Leger proved to be quite the war zone for walking models.  Supposedly, two or three fell, and a number more slipped — the crowd clapped each time one got up, and Max Azria, who blamed the slippery wood runway, says he didn't care about the falls.  Among the casualties, two promising new faces — 15-year-old Polish model Monica "Jac" Jagaciak, who Models.com just named among their top 10 Fall 2009 newcomers, and 17-year-old German model Karolin Wolter, who Style.com just noted as one to watch.     
*image: source

Celebrity

Grammy Awards: Miley Cyrus

Miley Cyrus usually mixes and matches all sorts of bold colors, but tonight she did head-to-toe black.

Miley Cyrus usually mixes and matches all sorts of bold colors, but tonight she did head-to-toe black. Her choice? A long black one-shoulder Max Azria gown that's part fitted, part voluminous. The oversized rosette brings in whimsy, while her geometric earrings provide chic. Do you love or hate Miley in all black?

Vote on all of my Grammy Awards polls here!

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Celebrity

Screen Actors Guild Awards: Angelina Jolie

Angelina stuck to her red carpet standby Max Azria — a simple, monochrome chic dress — but this time, instead of a neutral, chose a moody slate blue.

Angelina stuck to her red carpet standby Max Azria — a simple, monochrome chic dress — but this time, instead of a neutral, chose a moody slate blue. The drama is all in the billowy, plunging back, which in reality is the front of the dress. She wore it backwards to make it more blouson and to show off her tattoos. Do you like?

Vote on all of my Screen Actors Guild Awards polls here!

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Max Azria

Sneak Peek: Nastia Liukin Models for Max Azria

Click to ReadSneak Peek: Nastia Liukin Models For Max Azria Gymnast Nastia Liukin took home the gold medal at the 2008 Summer Olympics, and now she's moving from the mat to the runaway.
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Sneak Peek: Nastia Liukin Models For Max Azria Gymnast Nastia Liukin took home the gold medal at the 2008 Summer Olympics, and now she's moving from the mat to the runaway. She's been spotted in the front row of New York Fashion Week, and she's working with Vanilla Star Jeans for a clothing line. Now, Liukin is showing up in Max Azria's latest ad campaign.

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New York Fashion Week

New York Fashion Week, Spring 2009: Max Azria

When I spoke to Max Azria, who was Taylor Momsen's date to Fashion Rocks, he said his Max Azria Spring collection was going to be "sexy."

When I spoke to Max Azria, who was Taylor Momsen's date to Fashion Rocks, he said his Max Azria Spring collection was going to be "sexy." Let's see. Whisper light jerseys, deep v-necks and backs, asymmetrical ruching, and dramatic drapes. Sexy.With a very pretty front row, sprinkled with ladies like Kim Raver, Malin Ackerman, and Michelle Tractenberg, the pared-down silhouettes let sensuality shine through. The neutrals — normally a bore to me — were delicate and refined. We eased into a deeper seagreen, and eventually black, navy, and plum. These last hues were stunning; the silk and rayon jersey dresses had dramatic plunges and peek-a-boo cuts — not for the fashion faint. There was a delicious beige leather jacket, a surprisingly wearable crepe one-shoulder jumpsuit, and architectural vests, so it wasn't all sex and games. A surprising utilitarian nylon cross strap fanny pack was questionable, but it's excusable: the "sexy" dresses were seriously Fab.

To see more Max Azria, read more

Rachel Bilson

Rachel Bilson Is a Piece of Art

Wowzers at the Whitney last night!

Wowzers at the Whitney last night! Rachel Bilson looked smokin' hot in her mini Herve Leger dress. We found out she was hosting the Whitney Art Auction shortly after sadly being crowned the worst dressed at the Costume Gala, but it looks like Ms Bils redeemed herself tonight. It's weird to ever think of the adorable starlet as super sexy but in a dress like that it's hard to avoid. The Whitney Art Party was presented by Max Azria (posing with Bilson) which also explains all the Herve dresses worn last night. James Franco also showed off his cute self on the red carpet. Hmm, they kind of look cute next to each other, don't they?

For lots more pictures of sexy Rachel, Michelle Trachtenberg, Rachel Zoe and more just read more

Look of the Day

Look of the Day: Flawless

jennyjenny went to a ball looking all kinds of flawless in a one-shouldered ruffly dress.

jennyjenny went to a ball looking all kinds of flawless in a one-shouldered ruffly dress. The fruit punch and gold are definitely a winning combination for her!

Here's what she has on:

  • Dress: Max Azria Collection
  • Belt: Banana Republic
  • Shoes: Enzo Angiolini
  • Necklace: Borrowed from her Mom
  • Ring: Amrita Singh

Congrats to jennyjenny!

Everyone else, submit your looks and I might feature you on FabSugar! If you live overseas and have a Fab outfit to share, join the Overseas Fashionistas Group, to submit a Look in this group learn how to post a blog.