>> A trio of first campaigns have popped up for Spring 2011: Shu Pei Qin's premiere ad as a Maybelline model; Peter Copping's first ever Nina Ricci ad image, featuring Malgosia Bela shot by Inez van Lamsweerde and Vinoodh Matadin at New York's Greenwich Hotel ("She looks contemporary, modern, sensual — all those things I see for the Ricci woman,” Copping explained); and Alexander Wang's first ever print ad, featuring Aymeline Valade shot by Craig McDean. Although Wang doesn't like his four images, styled by his show stylist Karl Templer and creative directed by Fabien Baron, to be called a campaign. “We restrained from using those words, because you set yourself up for doing things in a systematic way — like rolling out ads in the magazines certain times of the year,” said the designer, who instead uses the term “image piece.” All those — and for good measure, the full Spring 2011 Versace campaign, featuring Abbey Lee Kershaw by Mario Testino — in the gallery.
Fab Ad: Peter Copping's First Ad For Nina Ricci, Spring 2011
The gorgeous Malgosia Bela fronts the Spring '11 ad campaign for Nina Ricci. It's the first campaign creative director Peter Copping has overseen since taking the reins from Olivier Theyskens in 2009. Shot by Inez and Vinoodh, Malgosia is perched on a velvet banquet — is it a nightclub? — looking ultra feminine in an ethereal, frilly dress. According to WWD, Copping had global chicsters Julia Restoin-Roitfeld and Charlotte Casiraghi in mind when visualizing the campaign, saying they are "not sitting at home in a party dress." What do you think of the new Nina Ricci girl?

Peter Copping Drops More Nina Ricci Spring 2011 Campaign Hints, Is Anti-Live Streaming

>> Peter Copping was on set for his first Nina Ricci campaign yesterday — shot by Inez van Lamsweerde and Vinoodh Matadin, styled by Alex White, at the spa of New York's Greenwich Hotel — but he wouldn't disclose who the model was, other than to say she is older and was not on his Spring 2011 runway.
He was more open with his feelings on other subjects, however. While he's in charge, Nina Ricci won't be live streaming its runway show: “I’ve never been into it. It appeals much more to the big brands. Their goal is to reach a huge amount of people. I don’t think it ever seems appropriate for Nina Ricci, because it goes beyond that sense of intimacy that I want to create for the house.”
And he doesn't like for his collection to be called "pretty," he says. “When people write that, I always think . . . I don’t know. I like it when people read something more into [the collection].”
Copping recently mentioned wanting to foray into bridal and lingerie soon, and he also won't rule out a secondary collection. It could happen — Nina Ricci is currently one of the fastest growing designer ready-to-wear businesses at Barneys.
Peter Copping to Shoot First Nina Ricci Campaign Next Week, Hopes to Do Bridal and Lingerie Soon
>> Peter Copping is in New York next week for a Nina Ricci trunk show at Barneys, but he's also going to be shooting his first campaign for the brand while in town — presumably for Spring 2011 — with Inez van Lamsweerde and Vinoodh Matadin.
What else does Copping have up his sleeve for Nina Ricci? He said he hopes to expand into bridal and lingerie soon and would be interested in collaborating with H&M. But most of all, he's just focusing on building the brand. Copping designed for Louis Vuitton for 12 years under Marc Jacobs, who he describes as "incredibly precise." He added: "If there is one criticism I would make of that time, it's that we jumped around a little too much. At Nina Ricci, I want to be more consistent and true to the image of the house."
That said, he doesn't refer to the Nina Ricci archives at all. "Unlike at a house like Dior, Nina Ricci doesn't really have many iconic pieces. It's more about a romantic, feminine spirit."
Video Sneak Peeks from Sundance's The Day Before, Featuring Donatella Versace, Alexander Wang, and Diane von Furstenberg

>> The second season of The Day Before, Loic Prigent's documentary series which follows six designers — Diane von Furstenberg, Donatella Versace, Alexander Wang, Narciso Rodriguez, Nina Ricci's Peter Copping, and Jeremy Scott — in the 36 hours leading up to their Fall 2010 show, premieres tomorrow night, Sept. 8, on the Sundance Channel at 10 pm EST with von Furstenberg, with one episode airing each night after that through Sept. 13.
Prigent is known for receiving unprecedented access into designers' inner sanctums — he captures von Furstenberg practicing yoga as she fits models, Wang in the midst of a "chiffon crisis," Narciso Rodriguez leaving his studio in a panic two hours before his show with two key looks unfinished, and Copping staging his first ever show for Nina Ricci. Clips from the episodes, below.
The Bag to Have: Nina Ricci Lace Leather Bag
Nina Ricci's creative director Peter Copping has dreamed up a broodingly romantic bag for his new bag line for the house. It's a limited-edition version of the original Ambre bag ($1,250) and is leather covered in lace — que magnifique! To get your hands on one of the 10 made, you must visit Ricci’s Avenue Montaigne store in Paris. On my way . . .

>> Second Season of Loic Prigent's The Day Before Confirmed for September —Documentarian Loic Prigent captured Sonia Rykiel, Proenza Schouler, Fendi, and Jean Paul Gaultier in the 36 hours leading up to their respective shows for the premiere season of the Sundance Channel's series The Day Before. As reported, he's back for a second round, having followed Alexander Wang, Diane von Furstenberg, Jeremy Scott, Narciso Rodriguez, Peter Copping at Nina Ricci, and Donatella Versace at Versace during the Fall 2010 season. The new season premieres Wednesday, Sept. 8 at 10 PM. Prigent noted, “We explored the energy of New York with young labels like Alexander Wang, grandes dames like Diane von Furstenberg, energy and humor with Jeremy Scott, and couturelike precision with Narciso Rodriguez. In Paris, you see the sweetness and romanticism of Nina Ricci, and the extreme everything of Donatella Versace in Milan. All those houses are very different, which has made it such a crazy experience.” [Full Frontal Fashion]
Fashion in 50 Seconds 03/05/10 Phoebe Philo Turns Cover Girl, Tom Ford Hiring Womenswear Team
Phoebe Philo turns cover girl for the launch issue of The Gentlewoman, a sister title to Fantastic Man. David Sims photographed Philo in a mix of vintage and current Celine.
Urban Outfitters is launching a bridal collection.
Tom Ford's womenswear collection is closer to becoming reality as the designer quietly builds his design team.
Karlie, Abbey, and Constance land the cover of Anja Rubik's 25 magazine.
The Armani dress Lady Gaga wore to the Grammy's is on display at the Fifth Avenue Giorgio Armani store in New York.
Peter Copping's fall 2010 collection begs the question, "Who exactly is the Nina Ricci woman?"
Loic Prigent Is Back, Documenting Alexander Wang, Diane von Furstenberg, Narciso Rodriguez, and Jeremy Scott
>> The Sundance Channel is on a mission to amp up their fashion coverage. They just launched Catwalk Countdown, a series of ten one-minute online videos highlighting designers like Erin Fetherston, Vena Cava, Lyn Devon, Chris Benz — Benz talks how he produces 98 percent of his collection within a two-block radius of his Manhattan studio, for instance — and now they're bringing back popular fashion documentarist Loic Prigent for a second season of his The Day Before series.
Prigent, who captured the likes of Sonia Rykiel, Proenza Schouler, Fendi, and Jean Paul Gaultier for the show's first season, is currently in New York, where he will film Alexander Wang, Diane von Furstenberg, Narciso Rodriguez, and Jeremy Scott each in the 36 hours leading up to their shows. Prigent has been granted "full access," he told The Cut, "[because] we are discreet . . . [so designers] forget we are even there."
>> Christian Lacroix Shows Up on Golden Globes Red Carpet —Christian Lacroix's business may be reduced to licensing at this point in time, but it's a testament that without any new collections being produced, he's still scoring red carpet coups — to wit, his Spring 2009 couture at last night's Golden Globes on the much-watched Diane Kruger. On the other side of the spectrum, houses recently kickstarted under new creative direction also found their footing at the Golden Globes: Nicole Kidman and Carey Mulligan wore Peter Copping's Nina Ricci from Spring 2010, Ginnifer Goodwin was in Spring 2010 Vionnet by Rodolfo Paglialunga, and Chloe Sevigny took home her award in Maria Grazia Chiuri and Pier Paolo Piccioli's Spring 2010 Valentino.
